A tremendous benefit of getting a marketing MBA online (master of business administration) is that it can give you entrée into a senior management position in many, many different types of businesses. In fact, almost any company that’s even medium-sized today generally has a marketing director who is considered a key strategy person. Taking your marketing MBA online can make it more feasible to get your coursework done without having to leave your current job.
The financial management knowledge that comes with a master of business degree, along with specialized training in current marketing techniques can be a powerful combination. For the really top marketing positions, it can be a necessity. That’s because competition for good marketing jobs is fierce nowadays. The fact is that while marketing jobs can be stressful, they are also quite interesting. It can also be satisfying to succeed at helping a company create the desire for it’s products or services, and in many cases train the sales staff in building more revenue. Of courses, expertise in this field can also be a big help if you’re aiming to start a business of your own.
Understanding Markets And Buyers
A marketing MBA is generally for people who have an undergraduate degree and some marketing course credits or some real-world experience in marketing. You will study a cross section of topics that will equip you ultimately to write a marketing plan, which may be a multi-million dollar proposal. Initially, courses in a marketing MBA online will focus on general business skills like economic & financial analysis, and leadership skills. More specialized marketing courses follow that focus on either market research or consumer behavior, depending on your interest.
Specialized MBA Track
Market research-focused MBA’s study the techniques of collecting and analyzing data, and other aspects of information gathering on the buyers of products or services. Alternatively, most schools will allow you to concentrate on understanding consumer behavior through economics, sociology and psychological aspects of consumer purchasing.
Preliminary requirements you’ll need to have completed at an undergraduate level to gain acceptance into most marketing MBA online programs include accounting, math, statistics and technology. Once in your graduate program, your specialized training will include courses like:
- electronic marketing
- business-to-business sales
- new product design and development
- international marketing
- buyer behavior
- distribution channel management
- dales and customer relationship management
- brand management
Marketing MBA Costs
The minimum credit hours needed for a marketing MBA online range anywhere from 39 hours up to almost 45 hours. The price can also vary widely. Phoenix University, for example, offers a marking MBA online that costs about $23,000 total to complete, while DeVry’s Keller Graduate School’s masters in business costs over $32,000.
The MBA Payoff
According to the U.S. Census Bureau, a master’s degree can result in you earning $400,000 more in your lifetime that you would make with an undergraduate degree alone, and $1 million more than you would earn if you did not earn an undergraduate degree. A recently published list of “best jobs in America” published recently by included many marketing titles, and it was estimated that both marketing and public relations jobs are expected to see steady growth in the next decade.
Schools Offering Marketing MBA Degrees Online
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Southern New Hampshire University
SNHU is a private school that was little known outside the northeast until just a few years ago, when it launched in online degree program that has been praised as innovative and unique by Fast Company Magazine and others. The school is particularly focused on MBA and other postgraduate business programs, with a range of online choices:
MS in Marketing, New Media & Communications
MS in Marketing, Research & Analytics
MS in Marketing
Liberty is a private Christian school that has grown into one of the world’s largest provider of online degree programs. The school offers a very wide range of Associates, Bachelor’s and Masters degree programs.
MBA in Digital Marketing & Advertising
Northcentral, based in Scottsdale, Arizona, has an enrollment of about 10,000 students. It has ranked #7 in Guide to Online School’s Online College Rankings.
Master of Business Administration – Marketing